In today’s fast-paced world, it’s natural to wonder whether a big company with a vast network and numerous employees can serve you better than a small, specialised firm. When it comes to property investment and buyer agency services, this question becomes even more pertinent. At Rising Returns, we often encounter the question:
“How can I trust a small company like yours over a big, established firm?”
This blog post aims to address this common concern by highlighting the unique advantages that a small company like ours offers.
The Myth of Big Company Superiority
It’s easy to assume that bigger means better. Large companies often have extensive marketing campaigns, a wide array of services, and a well-known brand name. However, this doesn’t necessarily translate to better results for you. Consider this analogy: McDonald’s sells the most burgers worldwide, but does it offer the tastiest burgers? Quantity and visibility do not equate to quality and personalized service.
The Individual Buyer Agent Matters Most
In the realm of property buying, the quality of the property you acquire largely depends on the individual buyer agent assigned to you. Here’s a typical structure of a large buyer agency firm with 40 employees:
- Leadership: 3
- Sales & Client Acquisition: 10
- Property Acquisitions Team: 12
- Marketing: 5
- Client Success & Relationship Management: 5
- Operations & Administration: 3
- Accounting: 2
- Technology & IT Support: 2
- Human Resources: 2
Despite the large team, the reality is that your experience boils down to the one buyer agent dedicated to your file. It’s a one-on-one relationship, regardless of the company’s size.
Founder vs. Employee: A Direct Comparison
At Rising Returns, you’ll work directly with our founders. Contrast this with working with an employee at a large firm—let’s call him John. Ask yourself:
- Who is more likely to prioritise your needs?
- Who brings more passion and dedication to their work?
- Who has a personal stake in ensuring your success?
Employees, no matter how skilled, may not have the same level of commitment as a founder whose reputation and business depend on your satisfaction. If John had all the qualities of intelligence, hard work, experience, and care, he might be running his own company.
The Four Pillars of Excellence
Whether in property acquisition or delegating any important task, success hinges on four essential qualities: Intelligence, Hard Work, Experience, and Care. These pillars form the foundation of excellence in any professional endeavor. Our founder embodies all these qualities, ensuring that you’re not just another client but a valued partner.
- Intelligence allows for strategic decision-making and navigating complex markets.
- Hard Work drives the relentless pursuit of the best opportunities.
- Experience brings a wealth of knowledge and proven strategies to the table.
- Care ensures your unique needs and goals are prioritised above all else.
When you delegate tasks to someone who exemplifies these traits, you’re entrusting your goals to a professional who is equipped to deliver exceptional results. It’s this combination of qualities that transforms a standard service into an outstanding partnership, providing peace of mind that your interests are in capable and dedicated hands. However, when you’re engaging with a brand rather than a specific person, you’re not able to assess the individual and compare them on these crucial metrics.
Without knowing who will be directly responsible for your service, it’s challenging to evaluate whether they possess the intelligence, hard work, experience, and care that are essential for success. This lack of transparency can leave you uncertain about the quality and dedication you can expect.
Perfect Time to Engage with a Company
Navigating the marketplace of service providers can be challenging, but there’s a window of optimum engagement opportunity when a company is perfectly poised to offer exceptional value. Early-stage startups, while often innovative, may lack a proven track record, making it risky to entrust them with significant investments. On the other end of the spectrum, large firms can treat clients as just another number, offering impersonal services and limited flexibility.
Medium-stage companies strike the ideal balance: they have established credibility and a solid track record, yet they still provide the personalised attention and care that comes from active founder involvement. Engaging with a company during this phase ensures you benefit from both expertise and a high level of dedicated service.
Specialised Partnerships for Comprehensive Services
Some large firms boast about having in-house services like mortgage brokers, financial advisors, and accountants. While this may seem convenient, it often leads to standardised solutions that may not fully meet your unique needs. At Rising Returns, we take a different approach:
- We partner with top firms in mortgage brokering, financial advising, and accounting.
- We refer you to specialists who are leaders in their respective fields.
- You get the best of both worlds: personalised property investment services from us and expert advice from specialized professionals.
This collaborative model ensures you receive tailored, high-quality services rather than a one-size-fits-all solution.
Quality Over Quantity: The Inverse Relationship
Through extensive research and analysis of deals from companies of various sizes, we’ve observed a significant trend: there’s an inverse relationship between the size of a company and the quality of the deals they offer. As companies grow larger, their services often become standardised, and the quality tends to diminish. This is a natural phenomenon because:
- Standardisation Over Personalisation: Large firms often implement standardised processes to manage their vast client base, which can lead to less personalised service.
- Employee vs. Founder Commitment: Employees may not have the same level of dedication or ability to make exceptions as a founder would.
- Diluted Expertise: As teams expand, the average level of expertise and experience may decrease.
At Rising Returns, our size allows us to maintain a high level of personal attention and service quality that larger firms struggle to match.
The Critical Factors in Property Investment
Understanding the property market requires expertise in several key areas. Based on years of experience, we’ve assigned the following weight to each factor:
- Selecting the Right City: 50% of the value
- Selecting the Right Suburb: 25% of the value
- Selecting the Right Property: 12.5% of the value
- Negotiation and Price: 12.5% of the value
Large firms often focus on marketing and sales, but do they provide the nuanced expertise required at each of these critical stages? Our focused approach ensures that each aspect is given the attention it deserves.
How to Evaluate and Compare
We encourage you to compare our results with competitors. Choose a date—say, mid 2021—and look at the best deals secured by each company at that time. You’ll find that Rising Returns consistently outperforms larger firms in terms of property quality, investment potential, and client satisfaction.
Conclusion: The Rising Returns Advantage
When you choose Rising Returns, you’re not just hiring a buyer agent; you’re partnering with a dedicated expert committed to your financial growth. Our size is our strength, allowing us to offer:
- Personalised attention and care
- Expertise from a founder with a proven track record
- Access to top-tier partners in mortgage brokering, financial advising, and accounting
- Efficient communication and swift action
- A vested interest in your success
Don’t let size overshadow quality. The best results often come from those who are passionate, dedicated, and personally invested in your success.
Ready to take the next step? Contact us today to discover how we can help you achieve your property investment goals.
